After living in the beautiful city of Stockholm for nearly a year, the one thing that I have started believing is that there is nothing called waste. When even your domestic waste can be converted into societal income, what about the intellectual mass you produce for your digital life. While these are created for the fulfillment of the needs of your web-based social life, what if after their primary purpose is fulfilled, they could be used to create a value for your digital society. Instead of them being forgotten and misused by some unkown organization for their promotional activities without your consent or knowledge, what if they could create some value for your digital life. When these social media sites are trying to find an “innovative” business model for earning revenue, they often find the easy way out to sabotage the digital content they host, often forgeting that the ownership of these generally does not lie with them. The privacy of one's digital life is often, if not always, compromised and taken for granted with dubious clauses & misleading settings which the most average user never really reads or changes. Just because I missed it and did not change the invitation settings to be a private one, I do not want to go through mental trauma of having 1500 strangers at my doorstep waiting for the party to begin. To have control, even if it means going through some layers of scrutiny is often better than the embarrassment. Last week I came across MyCube whose core promise is to change this implicit but established norm. What result did I see. Well as a starter, the first people that I saw in Mycube shared more of their information in MyCube than Facebook. The promise of more privacy I believe empowers people to be more open to the idea of sharing. I am enjoying the last few days as a Beta Tester, and I hope people would see that there is something beyond Facebook in the Social Network.
